The Indian Budget 1996-97 The Indian Economy Overview

Guidelines for Submissions / Article Stylesheet

Guidelines for submitting articles to The Indian Economy Overview

Please read this stylesheet in it's entirety before writing an article for inclusion to the Indian Economy Overview. The work of the Editorial Panel would be much simplified if your articles conform to this stylesheet. Once you have read this, START WRITING!

A text-only version of this stylesheet is also available, for your reference.
  1. All articles must be submitted in either ASCII text or Microsoft Word format (PC or Macintosh), and/or a hardcopy. Photographs if any should be 35mm slides or CLEAR prints, postcard size or larger upto A4 size. Graphs should either be MS Excel format, or figures and instructions should be provided to generate them at production. Pen illustrations or figures should be clear and large. Alternatively, all graphic elements may be in TIFF, high quality JPG, Mac PICT or GIF files (Files are the preferred option wherever possible).

  2. Formatting to be kept to a minimum, use only italics or bold (no typeface changes or underlines). Indicate sections which could be used as either the article leader, or "highlight" boxes. Also indicate where possible, words which should be explained in the glossary. Supply appropriate glossary entries.

  3. The medium is the World Wide Web, so keep the viewer habits and profiles in mind - check back with the editors for any clarifications. Individual pieces should be short (preferably between 100 and 400 words), complete coverage of a subject should be only attempted through multiple pieces, and these pieces should interlink to each other where appropriate in context.

  4. Unlike magazine writing style, WWW content must be in layered style: a basic story that grabs viewer interest, with further levels of detail, and background material available as "links" (like footnotes). The basic article should have instant appeal to as wide an audience as possible, thus too many figures, technicalities or complex discussions should be avoided. It should be indicated that greater depth is available in other sections accessible from the main article. The basic article should stand complete by itself, though, as a vast majority will not delve deeper into the background material.

  5. Think VISUAL. The World Wide Web medium allows easy integration of text, images and even sound and video. All successful Web sites make heavy use of this tight integration of various media. Therefore, suggest or provide appropriate photographs, charts, illustrations or icons, either associated with specific parts of an article or the article overall. An A4 size printed page, in the WWW context, would have between two and five images (indicative size 2" X 3"). Short (upto a minute) sound bites MAY be incorporated where editorially suitable. Video clips will be avoided.

  6. Web surfers typically have no patience with pedantic or dry pages, as there is enough other material available on the web. Whether a reader stays to read a page or glances at it and moves on, is determined by the impact of the first 15 seconds, both visually and in terms of lead-in text.

  7. The viewership is highly international and diverse, with practically NO Indians. Style and content must appeal to a primarily western audience. Religious bias, and issues not comfortable for this audience must be avoided except if crucial to the handling of the story. News magazines like Time, NewsWeek, BusinessWeek, Far Eastern Economic Review may be considered indicative in style. USE THE AMERICAN LEXICON (favor, not favour).

  8. Regional/geographical details, information of localised interest or narrow spectrum, specific to a location or state of India, would be unappealing to most of the audience. Coverage should have a national range and international flavor.

  9. Detailed data, tables, et cetera should not be in the main body of the article, but accessed by selecting particular graphic icons or phrases in the text ("Hyperlinks"). A small trend graph, for instance, could be linked to a table of it's background figures.

  10. The web is suited to publishing an article in successive VERSIONS. Thus a basic article, conceptually complete, could be put up first, then extended through followup pieces (like "boxes" in printed magazines) or even related articles with a different perspective. These would then be linked from the first article. Similarly, images, charts and tables may be incorporated into an article in stages. The article text could be modified too, if required.

  11. The following information should accompany any submitted material:
    1. Suggested TITLE of piece (Essential)
    2. Suggested lead blurb
    3. Preferred byline (Essential)
    4. Mini-bio of contributor (4-5 lines)
    5. Photograph of contributor, casual, not passport.
    6. A signature (will be scanned and put at bottom of article)
    7. Any credits, source acknowledgements or model releases wherever appropriate.
    8. Any supporting documents or other material.


Stylesheet version by Anindo Ghosh
New Delhi, 09 June, 1996

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